Network Lunch at NAMM!

Hello from NAMM!  NAMM is a trade show that stands for National Association of Music Merchants. Every year it is held in Anaheim, California at the Convention Center with upwards of 100,000 people in attendance. For the past three years, Berklee City Music staff have attended in order to meet with industry partners that can help benefit our City Music Network Members and School Districts.

 

Every year that we have gone to NAMM, City Music has hosted an annual lunch for Network Members. This year, five members where represented: Phoenix Conservatory of Music, A Placed Called Home, RYTMO, The Roots of Music and Notes for Notes.

The lunch is always a great opportunity for everyone to connect and give updates on new projects and initiatives they are working on.  It is also a place to start collaboration, as many conversations at the lunch, much like at the Berklee City Music Summit, have lead to cross member projects.

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L to R: Joey Arreguin (RYTMO), Lee Whitmore (Berklee City Music), Regina Nixon (Phoenix Conservatory of Music), Charyn Harris (A Place Called Home), Raymond Jacobs (Notes for Notes), Alex Kies (Notes for Notes), Clint Valladares (Berklee India Exchange), Arin Canbolat (Berklee City Music), John Bigus (Berklee PULSE), Morgan Steward (The Roots of Music), Mike Anderson (RYTMO) and Angela Han (Berklee City Music)

At this year’s lunch we received updates from our Vice President for Education Outreach, Lee Whitmore, on the Grammy Music Education Coalition, The Boston Conservatory and Berklee merger and news on our online music resources, the Berklee PULSE Music Method, that is now open to the public and will be translated into Spanish in the coming year.

We also heard from each Member on news from their organization.

  • Phoenix Conservatory recently moved locations to a larger facility that will better accommodate their growing student population and program offerings.
  • RYTMO recently launched a new partnership with Learn 4 Life charter school in Anaheim where they are teaching course levels 1 and 2 and will soon be implementing levels 3 and 4.
  • The night before A Placed Called Home and Charyn Harris were honored with the She Rocks Motivator Award from the Women’s International Music Network. Charyn is the conductor of the Music Program at APCH.
  • Note for Notes has recently opened three new studios with their partners at Boys and Girls Clubs in Cleveland, Memphis and New Orleans and plan to open another five new locations in 2017.
  • The Roots of Music is also looking at expanding their program with moving into a new location and creating an arts campus in New Orleans with other partners, including another Network member in New Orleans, Tipitina’s Foundation.

And what lunch would be complete without a traditional selfie?  Check out our Instagram to see it.

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L to R: Charyn Harris (A Place Called Home), Sandy Jordan (Casio), Angela Han (Berklee City Music), Regina Nixon (Phoenix Conservatory of Music), Joey Arreguin (RYTMO), Stephen Schmidt (Casio), Arin Canbolat (Berklee City Music), Clint Valladares (Berklee India Exchange), Morgan Stewart (The Roots of Music), Lee Whitmore (Berklee City Music), and Bev Tryon (Berklee College of Music)

After lunch we headed from the Marriott to the Convention Center to say hello and thank you to our friends and partners at Casio. The Casio Musical Instruments Division has been a fantastic partner over the past two years, donating more than 150 keyboards to Network Members, including those who attended the lunch.

If you plan to attend NAMM next year in 2018, please make sure we know so we can see you at the lunch and connect!

Microsoft Adds Xbox Music

After launching a music-streaming service for Xbox 360, Windows 8, and Windows Phone 8, Microsoft has decided to add a web-based version of Xbox Music. Similar to Spotify, Xbox Music will let the user stream tunes through the browser and manage playlists.

Photo Credit: ALAMY, taken from article in http://www.telegraph.co.uk/

Although it is good to see that Microsoft is following the successful lead of iTunes, Spotify, and Pandora, critics say that the news of Xbox Music lacks creativity.  An article by Forbes argues, “The problem is Microsoft’s lack of innovation when it comes to digital music. In order to really drag users away from Apple, or Spotify or iTunes, the company must do something groundbreaking.”

The article continues to explain what “groundbreaking” means: “…it needs to be done with a move that’s unexpected, a feature that not even us music lovers know we want yet.”

Below is a screen shot of the Xbox Music interface:

Photo credit: TheVerge.com, article by Tom Warren

Anticipating the demand of the consumer is how a company such as Apple stays relevant. While Xbox Music will benefit consumers, it does not offer them anything that they don’t already have access to.

Microsoft will launch the web-based version of Xbox Music next week. Perhaps they have something extra to surprise the critics.

Must Read: Quincy Jones on New Music Education Technology

Quincy Jones, an investor and co-creator of Playground Sessions, sits down with Jefferson Graham of USA Today to discuss music education and technology.

Check out the video and article here: Talking Your Tech | Quincy Jones takes on music education on USAToday.com